The Fluff of Blog: Where Did The Real Conversations Go?

Fashion BlogA fashion blog, in general, typically do one of the following:

  1. Showcase the person’s coordinates/photoshoots
  2. Show off their latest purchases
  3. Talking about the latest event they went to (usually including said coordinate involved)

There’s nothing wrong with any of these things, but when that’s all your blog does, where do the true deep discussions about our subcultures live?

Where did the conversations go in the blog community?

That is the question on a lot of people’s minds. Once, a long time ago, I ran a different blog that tried to do just that – get the discussion moving in a direction about the subcultures and how they move as a unit. More and more so though, I am finding subcultures are now just blending together into a mix of one another, creating a general alternative look. While yes, one style I am heavily involved with, Lolita fashion tends to stay a certain course, even that has broken a lot of ideas that were once thought taboo.

Just the idea of past the knee length skirts. Now, this is a normalcy in coordinates you see, but I remember when it was knee high or no-go.

How does the merging of cultures effect each other? Goth culture is a departure from J-fashion, and when intermingled, can rub some rough edges. While Goth culture centers around the music more than the clothing, even though the clothing is integral as well, J-fashion is all about that finished, polished look. Even the looks that are supposed to come off as “disordered” are as polished as possible, with every “disorganized” piece in its correct spot.

The hyperactive, ad-based click-bait content dominates

Slowly but surely, I have been seeing fashion blogs take their content and warp it with more ads than content, slideshows that are just to advertise a certain product, or sponsored posts. The last two can be done sparingly, but when your blog is inundated with this crap, nobody wants to read your blog (or, they bare through it, read it, and come out unsatisfied).

No, I do not want to read the “10 Things Nobody Told You About Steampunk” in a slideshow with an ad every click. When that’s all your blog does, do you even care about a discussion of your thoughts that you put into the post in general? I have noticed more and more as well that it becomes hard to find the comment areas on these blogs. It tells me, ‘I want you to read this for XYZ reason, but I do not care about your experience or thoughts behind it.’

It used to be the opposite, where discussion showed a bit of validity to the blog itself. Not saying you should vie for comments, but without discussion, the post becomes just another page of content. It makes it more interactive and interesting to see what others have to say, especially if a discussion erupts in the comments.

Moving towards real content and real discussions

The community in terms of subcultures within fashion are small in comparison to the world population. A blog can be a place to learn something new, find new people within your community, and realize there is more than just you in the style. I encourage other bloggers to take arms and talk about the problems and positives within our communities, make guides to help the younger folks out (yes, I know there is a guide for everything, but a guide from 2010 at this point is 6 years old and outdated – put your mark on it!), and do not be afraid to speak your mind. Let the creativity flow through you and let the words come out! We do not have to force ourselves to a self-service type of world; we can create a community atmosphere that deteriorates with the conception of more “me, me, me” applications and websites.

What do you think?

Categories: Community,Posts
  • Raine Dragon

    (I really want to reply and I’m afraid I’m going to forget, but I have a migraine so please forgive me if this is not the most coherent thing I’ve ever written XD)

    Part 1 – I totally agree, and I think you really hit the nail squarely on the head when you say “a fashion blog”, because a fashion blog doesn’t have to be connected to a subculture. Which might not be where you were going with this, I realize, but it does bring up an interesting question. Is lolita becoming more of just a flat fashion and less of a subculture? And is that driving the content dearth in addition to the shift in digital media formats in general? Or is the shift in digital media formats pushing lolita into less of a subculture because it doesn’t have space or really nurture the creation of deeper content? Or even has lolita become so big, and so easy to acquire that the subculture is weakening because people don’t require the support of other people as much? (I don’t know the answer, but I’d like to watch how things go in the next few years and see if there is any way of determining this). Though, I guess one could argue that if it was becoming less of a subculture then things like conventions and meetups would be fizzling out a little, which doesn’t seem to be the case?

    Where did the conversations go in the blog community? – I /think/ it’s partly that it got eaten by a shift in how people used the web. In the past, micro-blogging and social media was a very small part of the web. Now it’s more ubiquitous. People don’t need blogs and homepages. They just need a facebook. Because FB, tumblr, etc eats content very quickly, there is no real record long term of the content, so there is no real drive to build long form, long-term content. Why would you write a whole guide to lolita fashion only to have it basically gone forever in 2 days, and the only people who ever saw it being something like 20% of your friends list?
    But at the same time, going back to the above, it could be a shift away from lolita fashion as an actual subculture. I don’t really know.

    hyperactive, ad-based click-bait content dominates – Absolutely agree. I used to liked listicals when they first became a thing; it’s fun to see “20 games you forgot you loved as a kid” or “10 times Hermione was sassy”…. when that’s what the article is. A list. On a single page. Preferably with some sort of insightful commentary that doesn’t read like an intern with the intellect of a carrot was told to write three sentences about each picture.
    The click through the minefield of advertising listical that has become prevalent just needs to die. It’s not interesting. It’s not user friendly. It’s not good content. I wish FB had an “ad fodder” button you could press to hide things from people’s FB walls.

    I think one of the biggest obstacles right now is how people consume content. Even if we write content that is deeper, people don’t just google lolita blogs any more, at least not the way they used to. I think content delivery has become a bit of an issue, but I’m not sure what the best way of solving that is.